“Bhutan in Motion”, Celebrating Bhutanese Textile Heritage Through Contemporary Fashion

The MarCom Pro was delighted to provide public relations and media communications support for “Bhutan in Motion”, an exclusive fashion collaboration between Bhutan’s Department of Tourism and renowned Thai fashion designer Fah Chakshuvej, known as FahChak. Held on 22 October 2026 at Pemako Thimphu, Bhutan, the fashion show brought together traditional Bhutanese craftsmanship and contemporary Thai design, celebrating cultural exchange through fashion and creativity.

The exclusive 17-look collection reimagined Bhutan’s rich textile heritage through FahChak’s signature approach to geometric draping, experimental pattern cutting and bold contrasts. Working with handwoven fabrics created by local Bhutanese designers and weavers, the collection transformed traditional textiles into contemporary silhouettes while preserving their distinctive patterns, colours and craftsmanship.

Beyond the runway, the presentation offered an immersive cultural experience. Creative collaborator Eric Tobua worked closely with FahChak on styling and show direction, while live weaving installations brought Bhutanese artisans and their traditional looms into the heart of the show. Music by Filipp Opanasenko combined weaving sounds, traditional singing and contemporary instrumental elements, creating a memorable atmosphere that connected fashion with Bhutan’s living heritage.

We are grateful to Bhutan’s Department of Tourism, FahChak and all creative collaborators for the opportunity to be part of this memorable occasion.