Bhutan Department of Tourism

The Tourism Council of Bhutan (TCB) serves as the guardian and promoter of the Kingdom’s unique approach to travel rooted in the philosophy of “High Value, Low Volume.” Dedicated to preserving Bhutan’s cultural heritage, pristine environment, and spiritual identity, the Council ensures that tourism develops sustainably, benefiting local communities while safeguarding the nation’s traditions and natural beauty. Through thoughtful policies and partnerships, TCB invites travelers to experience Bhutan not as tourists, but as mindful guests.

Guided by the principles of Gross National Happiness, The Tourism Council of Bhutan curates journeys that go beyond sightseeing, offering meaningful encounters with the country’s landscapes, monasteries, and people. By setting standards for quality, authenticity, and environmental stewardship, TCB positions Bhutan as a global model for responsible tourism a destination where every visit contributes to conservation, cultural preservation, and collective well-being.